After 16 years building event registration experience behind the scenes, we decided it was time diidum looked the part. This week we launched a completely rebuilt website, a refreshed brand identity, and the clearest articulation yet of what diidum is here to do.

A fresh visual identity

The rebrand touches everything — the logo, the typefaces, the way we talk about the platform. The wordmark has been refined, the tagline updated to Event Registration & Management, and the typography across the site refreshed with Fraunces (a warm editorial serif for headings) and DM Sans for body text. The brand colour — deep magenta-purple #7D055F — stays exactly as it was. It's always been distinctly diidum.

What's new on the website

  • Rebuilt from scratch. A consistent design system, clear navigation, and pages that actually explain what diidum does and how it works — for both organisers and attendees.
  • Transparent pricing. A dedicated pricing page with a live fee calculator. Organisers can see exactly what they'll pay and what to charge attendees before committing to anything.
  • How-To guides. Step-by-step walkthroughs for organisers covering Stripe Connect, event setup, ticket types, quotas, questions, and check-in. Plus a complete attendee guide.
  • Event directory. Upcoming events listed at diidum.com/et — with category pages for Sporting Events, Conferences, and Festivals.
  • News section. A home for event announcements, platform updates, and organiser resources — like this post.

diidum is a technology company, not a marketing company. Your data is your data — we process it securely and that's it.

What's coming next

The website launch is the foundation, not the finish line. Here's what we're focused on over the coming months:

  • More events in the directory. The Carrowholly 5km is already live. More events across sporting, conference, and festival categories coming throughout 2026.
  • More how-to guides. Covering event promotion, post-event wrap-up, data management, and more organiser resources.
  • Platform improvements. Based on what organisers and attendees tell us they need — we're listening.

Running an event in 2026?

If you're planning a road race, conference, festival, or any event this year, get in touch or open a support ticket. We'd love to help.