Welcome to the new diidum —
a first event, and Storm Dave

After 16 years in event registration and management, we felt it was time diidum looked the part. This week we launched a completely refreshed brand, a rebuilt website, and our first event under the new platform — and what an event to start with. Over 700 participants lined up in Kilmovee, Co. Roscommon on Easter Saturday to take on the 5 & 10K Road Races — in the teeth of Storm Dave.

First things first — Kilmovee 2026

The Kilmovee 5 & 10K Road Races have a well-earned reputation as one of the friendliest and flattest road races in the west of Ireland — billed as "the friendliest and flattest road race in the West, with a nice little kicker at the end." Held annually on Easter Saturday at the Kilmovee Shamrocks GAA Clubhouse, it is an event that is about far more than running — it is a celebration of community, generosity, and togetherness that draws participants from near and far.

Registrations opened on 24 January 2026 at 7pm and over the following four months, more than 700 people registered through diidum — the platform's very first live event. The race features chip timing, category prizes, and the Michael McDonnell Shield — a schools competition honouring the vital role of teachers in community life. Entry was strictly pre-registration only, with no registrations accepted on the day.

The 2026 race also marked the unveiling of a brand new Kilmovee Road Races song — a rousing community anthem capturing the spirit of the event, from the buzz before the starting horn to the steady rhythm of runners taking on both routes through the village. The event proudly raises funds for the Mayo Roscommon Hospice Foundation, a cause close to many hearts across the region.

Enter Storm Dave

Race day did not arrive quietly. Storm Dave — the fifth named storm of the 2025/26 Atlantic season, named by the UK Met Office — swept across Ireland on Easter Saturday, bringing widespread disruption and testing the resolve of anyone planning to be outdoors.

For Kilmovee, that meant runners toeing the start line in driving rain and blustery winds — conditions that would have kept most people firmly indoors. But not 700-plus of them. The Kilmovee community, the participants, and the incredible volunteer team proved that when there is enough community spirit and a good enough cause behind an event, the weather is just a detail.

The measured, chip-timed course went ahead as planned. The legendary post-race hospitality at the GAA Clubhouse — the food, the warmth, the community — was, by all accounts, even more welcome than usual after a wet and windswept few kilometres through the heart of the village.

Behind the scenes — four months of registrations

For diidum, the Kilmovee races represented exactly what the platform is built for. Registrations opened in January and ran continuously for four months — through the pre-entry period, early bird pricing, and right up to the day before the race. Throughout that period, the diidum team handled all registration management, data exports, and attendee communications on behalf of the organising committee, freeing them up to focus on what they do best: building the community spirit that makes Kilmovee so special. Chip timing was provided by Core Timing, continuing a trusted partnership with the event.

What's new at diidum

The Kilmovee races were the perfect launchpad for the new-look diidum. Alongside the event, we have been rebuilding the platform from the ground up:

• New logo and visual identity. The wordmark has been refined, the tagline updated to Event Registration & Management, and the typography refreshed with Fraunces and DM Sans throughout.
• A completely rebuilt website. Built from scratch with a consistent design system, clear navigation, and pages that actually explain what diidum does and how it works — for both organisers and attendees.
• How-To guides. Step-by-step guides covering Stripe Connect, event setup, ticket types, quotas, custom questions, check-in, and a complete attendee guide for anyone new to registering online.
• Transparent pricing. A dedicated pricing page with a live fee calculator so organisers know exactly what they'll receive per registration before committing.
• Event directory. Upcoming events are listed at diidum.com/et — with the Carrowholly 5km Run/Walk on 14 June 2026 already open for registration.

What's coming next

The rebrand and the Kilmovee event are the starting point, not the finish line. Over the coming months we'll be adding more events to the directory, publishing new organiser resources, and continuing to develop the platform based on what organisers and attendees need.

If you're planning an event — a road race, a conference, a festival, or anything in between — we'd love to hear from you. Get in touch or open a support ticket and we'll get your event live.

And to everyone who registered for, ran, walked, volunteered at, or cheered on the Kilmovee 5 & 10K Road Races this Easter Saturday — thank you. You made a brilliant first event for diidum, rain, wind, Storm Dave and all.

— The diidum team

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